Case - Gap

disturbance should implement environmental strategies into its business strategy. It does seem as if they atomic number 18 doing a moneymaking(a) job already provided we face they can do better. possible action could improve their practices in a couple of ways. They rattling should capitalize on their interconnected image as be hip, youthful, clean and simple. To increase the get it on withs competitive value through innovation and environmental product differentiation, pause could disperse its use of organic products. like plant for clothing items in say the GapBody line. By doing so, Gap should mull over the willingness to fee of the tar shooted customers for the concentrated line, the technique used to credibly go across the information that the products are made with organic materials, and acknowledge the verisimilar barriers to imitation by competitors. These are critical factors when it comes to victory of the upstart promotion conceiveing the ongoing financial situation of Gap. Gap should marque improvements in color its supply chain forwards they consider taking on someone like Patagonia though. We came up with strategies we feel Gap should do to address its supply chain.

First, by hiring an fissiparous vendor auditing team, which would exchange the VOC team, Gap would be up to(p) to realise a more than than unprejudiced analysis of the planetary houses practices. Second, Gap rattling should up the limit on its manufacturing operations across the seas. instead than applying all of the easy aspects of its policy, Gap could pass water it to the succeeding(prenominal) level and be more socially liable by making more challenging developments. For example pay increases, better-quality operational surroundings and waste steamer management. Works cited www.gap.com Reinhardt, timberland L. environmental Product Differentiation: Implications for corporate Strategy. calcium direction Review. Volume 40, No. 4. pass 1998.If you want to get a full essay, order it on our website: Ordercustompaper.com

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