Marketing plan

1.0EXECUTIVE SUMMARYSR & international ampere; CKV Sdn Bhd is a licensed in-bound tour hooker and is specialize in providing river canvas tent and Bed & eat (B&B) services beside the Klias River, Beaufort District, situated 120KM from Kota Kinabalu, Sabah. The beau monde offering different river sheet packages for tourists to see the rare luggage compartment monkey, fireflies and umpteen other wildlife?s along the Klias River. The Company has set up a motel beside Klias River which consists of disco biscuit node rooms with a breathtaking view of the river. Beside that, the club has constructed a jetty complex and acquires some(prenominal) high provide cruise boats for providing river cruise service to its customers. The motel is conduct by Shankar, a newfangled entrepreneur who is having Master score in touristry and cordial reception from Open University Malaysia and Ka Vun, who is having Master dot In line of assembly line Administration from Open University Malaysia. two of them seeing the opportunity in tourism industry which having private-enterprise(a) advantages over other industries in Malaysia. The opportunity exists for few reasons:1.Tourism is a growing industry. Malaysia government is tapping the emf of eco tourism to woo abroad and domestic tourists. 2.The Mangrove woodland Reserve at Klias Wetlands and Klias River is plenteous with wildlife, birds and its large population of proboscis monkey is fast become the latest ecotourism destination in Sabah. On top of this, the picture along Klias River is simply beautiful and irresistible. 3.Mr.

Shankar, who has vast experience in hotel and hospitality management providing inexorable personal service to tourists and discipline customers having excellent stay in our Motel. 2.0SITUATION ANALYSISThe tourism industry, especi eithery in Sabah, has been booming despite the many an(prenominal) natural disaster much(prenominal) as tsunami and bird flu that has affected the South east Asia region. Tourists have been flocking to Sabah due to its unequaled eco-related places... the report carries all close the marketing plan of the society including the advertising bud redeem offs, yearly tourism tax and other expenses and how the fellowship manages all of the funds for its marketing plan. in truth useful If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper