Company's Option On Consumer Protection

Section 4. Companys options in consumer protection: What options were procurable to Odwalla as of October 30, 1996? Identify three options and evaluate these options using the hobby criteria: financial cost to the beau monde; corporate image and familiar traffic; and corporate values. (24 marks) Recalling back the products from the securities industry place Recalling the odwalla products from the market base on which slot of the products may engage contained the e-coli bacterium would be the right step. By minimizing the presence of any odwalla products in the market from the first news of the e-coli outbreak it was a wakeless close to stop any further chances of any to a greater extent outbreaks which could have further decapitated the confederacy image. Before doing the re-call of the products the options with the companion was to request a stop to any sales of the odwalla products at the distribution points and at the same time communicate more or less a h ealth risk due to possible contamination.

making known the creation on the authenticity of the situation and taking well(p) measures to smirch any repercussive reactions through adequate open relations on the measures taken by the come with to address the puzzle At the same level to adequately inform the public on the possible contamination, through a powerful dialogue dodge which can minimize wild hoaxes would be the following(a) step. An effective communication strategy where the public is aware round off the time about the steps the organization is taking not provided to zero in on the problem but at the same time standing up for those affe! cted and communicate the public through advocacy puts the brand image of the alliance as a company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these crucial steps would take the company a long way in the brand ken charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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