Skii - Crisis Management

Introduction In our review of the case, we bequeathing first explore the electrical shock of this incident on P& angstrom;Gs brand image in chinaware and globally. Then, we bequeath chthonian(a)stand at a firms obligations in a crisis situation, and the issues that a firm needs to consider when managing a crisis situation. Next, we exiting give our recommendations on what actions P&G should moderate taken when the incident occurred and evaluate if P&G should withdraw SK-II from other markets such as Hong Kong, Taiwan and Japan. Finally, we will end off with a short conclusion about the case. Impact of Incident on P&Gs Brand Image SK-IIs Banned Substances Crisis has decidedly negatively impacted the brand image of SK-II as stakeholders lost charge in the quality and the reliability of the crops. SK-II was ranked the enumerate twain premium skin care brand in China in 2006, indicating that it was highly regarded by the market in China. It is a succe ssful brand under P&G, with its product gaining acceptance and popularity not just in China, hardly globally. such(prenominal) rubber eraser concerns arising from a prestigious brand like SK-II would be difficult for the community to accept, especially when its product had been identified as a highly-priced specialty product.

As a result, the crisis would indirectly bugger off people to doubt and question the quality of other products under other P&Gs acknowledge brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflected P&Gs incompetent management of cle ar situations, and their poor assessment of ! product issues such as arctic requirements. To be more specific, it was also largely their management and deport displayed during the crisis besides the safety issues, which will potentially change the focal point people perceive P&G to be. In China, it would take a long time for customers to see their assurance in P&Gs products collectable to the controversy on the safety issues. The mishandling of refund policy, which in conclusion caused...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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