Pr campaign brief Coursework Example | Topics and Well Written Essays - 750 words

Pr campaign brief - Coursework ExampleWe shall stress on the advantages of building the bypass and at the same time try to counter any adverse reaction. My firm will demonstrate its ideas to the applicable authorities with the full realization that while it may not be their office to buy these ideas, it is our responsibility to sell them. We will therefore try to have these authorities interested by stressing on the grandeur and urgency of the project (Deegan, 2001).Our petition to the House of Commons will be aimed at facilitating any large-minded legislation needed to undertake this process. We shall present the risks posed to the inhabitants and the vehicle drivers by the numerous vehicles passing through with(predicate) the village centre. We shall particularly present the risk of fatal accidents to the residents, school children, senior citizens and new(prenominal) members of the Ponteland and Darras Hall biotic community as well as the drivers.In addition, we shall pres ent our concerns about the centres pollution, traffic congestion and the traffic slows down leading to languisher travel time, fuel wastage and loss of timing for the vehicles. We shall also present the overwhelming support this proposal has received, not only from the community, but also other organisations such(prenominal) as AA, RAC, the British Coach Operators Federation and the Freight Drivers Association.To achieve this goal, will create awareness through methods such as radio talk delegates, protest meetings and media coverage to increase pressure on the MPs. Moreover, we shall use posters, stickers and other methods to publicize the issues and carry out door to door canvassing to enrol more and more members.From our cost-benefit analysis, we shall show the Department of Transport and the ex-chequer that even though the bypass will cost some amount of money, its long term benefits will be much more than the cost of building it. We shall bring to their attention the bulky saving they will make in