Coterminous Brand Value Model of Easy Jet Free Essay Example, 2750 words

While most of the models are based on the general contingency brand evaluation approach, there are a few of them which particularly emphasize the strategic constraints faced by brand evaluation modelers. Thus these latter models factor in the difficulties in the form of biases and prejudices that are inherent in model building approaches It s not altogether a foregone conclusion to present models that invariably produce positive outcomes on a scale of weighted customer preferences though. Almost all the existing band evaluation methods place emphasis on weighted averages to build a systematic model of customer preferences while ignoring the degree of bias in each such preference and its occasioning contingency. That s why this writer calls his model a contingency model of new brand evaluation. One of the earliest brand evaluation models to appear on the business scene was the Ideal Brand Model. It was followed by many others and among them, Lexicographic Model, Conjunctive Model, D isjunctive Model, Determinance Model and more recently Expectancy-Value Model are prominent right now. The last mentioned model has some logical coherence and cohesiveness with regard to the decision making processes of consumers. We will write a custom essay sample on Coterminous Brand Value Model of Easy Jet or any topic specifically for you Only $17.96 $11.86/page consumers coterminous preferences for individual brand values of each low-cost airline in particular and any industry in general.